MINNESOTA NICE THE VOTE
2018
Our mission was simple: get as many Minnesotans to the polls as we could. And to do that, we needed to speak Minnesotans' language.
That's why at Alliance for a Better Minnesota, we created Minnesota Nice the Vote: a series of shareable videos and e-cards that folks could send to their friends and family as friendly (or passive-aggressive) voting reminders.
I created the concepts and final designs for all of the static e-cards, and assisted in the production of the final videos. In the end, Minnesota saw record turnout for a midterm election, and we got through it without any major uf-das.
That's why at Alliance for a Better Minnesota, we created Minnesota Nice the Vote: a series of shareable videos and e-cards that folks could send to their friends and family as friendly (or passive-aggressive) voting reminders.
I created the concepts and final designs for all of the static e-cards, and assisted in the production of the final videos. In the end, Minnesota saw record turnout for a midterm election, and we got through it without any major uf-das.